Tip Top

Brand Identity
Packaging Design

Tip Top is a Chinese bath and body brand specialized in creating unique olfactory experiences for its male market. Cascara Creatives were asked to create a brand and label that would visually represent Tip Top’s retro and strongly masculine identity.

We designed labels inspired by retro Chinese apothecary and timeless whiskey labels for Tip Top’s line of bath products. The main visual identity consists of lithography-styled illustration, bold typography, and wood-textured elements.

We worked closely with Tip Top to develop a packaging system that could be utilized for future scents as well.

Client: Tip Top 
Art Direction: Sisia Du
Design: Jessica Peng, Wei Wei, Sisia Du
Illustration: Sisia Du

🏆 Indigo Award Gold in Branding 2020
🏆 Indigo Award Silver in Packaging Design 2020


Wei Wei is a Chinese visual designer based in NYC. She recently graduated from the Schools of Visual Arts with a MFA in Design. She has a passion for designs that solve complex problems in a practical yet aesthetically pleasing way.

Wei Wei is also a Capricorn rising, ISTP/J, traveller, nomad, parent of 3 cats, and collector of beautiful things. She is now open to creative opportunities. Let’s get in touch!
Design Expertise.

• Branding/Visual Identity
• Illustration
• Editorial Design
• Graphic Design
• Packaging Design
• UI Design