WEI WEI

BUSAYO

Brand Identity
Web Design
Print Collateral

Creative Direction: RoAndCo
Brand Identity: Wei Wei, Daphne Pastard, Nicole Pivirotto
Web Design: Daphne Pastard, Nicole Pivirotto, Wei Wei, Maya Braunstein
Photography: Clémence Polès, Neec Nonso

Recognition:
Dezeen Awards 2024: Longlisted, Graphic Design
Busayo is a fashion brand born out of New York and inspired by founder Busayo Michelle Olupona’s homeland of Nigeria. We were honored to create a look and feel for this brand that reflected the vibrant, modern and colorful essence of its designs as well as its founder.

An important value for Busayo when creating her brand was the representation of her Nigerian heritage. To embrace this, we crafted a unique logo and secondary mark highlighting the dual accent marks on the “O”. We also created a custom pattern as part of the brand that’s reminiscent of the adire textile dyeing process.

The rich color palette was inspired by the land and culture of Nigeria. Colors like a rich indigo blue, same as the dye often used in the adire process, gold for the sand and sun, an ocean blue, and a dark green striped with an ivory white reminiscent of the Nigerian flag, create a distinctive, expressive and bold brand.




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