HYPHEN & CO.
Strategy
Brand Identity
Wed Design
Creative Direction: RoAndCo
Strategy: Jessica Tillyer, Mary Whit Danielson
Brand Identity: Daphne Pastard, Wei Wei
Web Design:
Nicole Pivirotto
The goal for this project is to create strategy, branding and web design for a New York Based interior design studio, Hyphen and Co. Identifying that Hyphen and Co creates meaningful moments in the spaces that matter, we collaborated with Hyphen and Co's team to design a brand identity that’s warm, classic, and inviting. The versatility of the primary logo allows for it to double as a container for imagery. While the scripty secondary shorthand logo acts as a classic yet lively counterpart. The graphic system is fresh and colorful—a perfect frame for Hyphen and Co's timeless interiors.