WEI WEI

NEEDED.

Strategy
Brand Identity
Art Direction

Creative Direction: RoAndCo 

Strategy: Jessica Tillyer 

Brand Identity: Wei Wei, Freddie Hall, Claudia di Martino 
Photography: Needed.

We worked alongside the founders of Needed—a 
prenatal supplement company—to forge a bold strategy and identity that not only stands out in their category 
but fervently champions better nourishment for mothers, families, and our earth.
As their strategic partner, we seized the opportunity 
to amplify their scientific rigor, passion, and empathy, embodying a bold and optimistic activist spirit in both messaging and visual identity.

Needed proves that many smaller pieces make up a whole—it's the incremental steps that add up to achieve greater work. Its the little things can make a big impact. The secondary mark, comprised of two fragments of a pill shape, bring to life Needed’s philosophy that optimal nutrition is a sum of parts across diet, health, and wellbeing—not a one-pill solution.




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